Amaar Holding has launched its blood donation initiative under the slogan “Following and Giving,” inspired by the national campaign spearheaded by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister. The initiative coincides with the second phase of the national campaign supporting women’s participation in blood donation, highlighting their humanitarian role and community contribution.
The initiative reflects the company’s commitment to social responsibility and the promotion of a culture of volunteerism and humanitarian giving. Employees of Amaar Holding and its subsidiaries, including Amar Real Estate and Tasawi Company, participated in the event held in the lobby of Amaar Tower in Al Khobar on Tuesday, from 9:30 a.m. to 2:00 p.m.
The event witnessed remarkable engagement, with 40 donors contributing within three and a half hours.
The initiative aims to provide a “drop of life” that restores hope to patients or helps save lives, embodying the company’s vision of placing people at the heart of its mission and values. It also strengthens the sustainability of its social initiatives in line with the private sector’s role in enhancing quality of life.
Abdulhadi Fahd Al-Qahtani, Chairman of Amaar Holding, emphasized: “Launching this initiative continues the spirit of giving championed by the Crown Prince in our society. We believe that following this approach is both an ethical duty and a national responsibility, and we are proud of our employees’ participation in creating this noble humanitarian impact.”
Al-Qahtani added that the company will continue to launch social and health programs that enhance national partnerships and contribute to building a more cohesive and giving society, noting that the sustainability of humanitarian initiatives is an integral part of the company’s strategy.
